Press Release: Nevada Outdoor Business Coalition Launches Red Rock Roundtable, A Virtual Panel Discussion Series

Session I:

How Nevada’s Public Lands Impact Outdoor Recreation Businesses 

Media contacts
Stephanie Forté | steph@forteprlv.com | 702.596.9866


LAS VEGAS (April 8, 2021)Nevada Outdoor Business Coalition (NVOBC) announces the launch of Red Rock Roundtable, a virtual panel discussion series created to educate and inspire Nevada’s outdoor recreation business leaders and foster a more robust outdoor recreation economy. The first event, How Nevada’s Public Lands Impact Outdoor Recreation Businesses, is Thursday, April 22, 2021. The event starts at 5:30 p.m. with a short presentation on Avi Kwa Ame, a proposed national monument in Clark County by Nevada Conservation League’s organizer Gabriel di Chiara. Immediately following will be a 45-minute panel discussion and then a Q&A period. Registration is free and open to the public. Attendees can register at https://bit.ly/3cVeldV.

April’s Red Rock Roundtable panelists include:

  • Jared Fisher, Founder & CEO, Escape Adventures and Las Vegas Cyclery
  • Jill Lagan, CEO, Boulder City Chamber of Commerce
  • Aaron Leifheit, Director of Programs, Get Outdoors Nevada
  • Shaaron Netherton, Executive Director, Friends of Nevada Wilderness
  • Rich Paul, Owner, Reno Velo 

The discussion, co-hosted by Get Outdoors Nevada, will include how proximity to public lands can lead to capturing new and returning customers, cultivating productive relationships with land managers, and ways to engage staff and customers in stewardship, among others. Attendees will also learn the results of an NVOBC and Get Outdoors Nevada study that shows how public lands influence Nevada’s outdoor recreation economy.

“According to the Outdoor Industry, 2020 saw the largest uptick in new outdoor recreation participants since they started tracking data. This means all types of businesses in Nevada can harness the power of our public lands to drive our outdoor recreation economy,” says Stephanie Forté, NVOBC president. “Discussions of this nature allow businesses to learn from one another’s experiences and exchange ideas, which is critical to growth.”

“Public lands and a diverse recreation economy improve the quality of life in Nevada,” said Aaron Leifheit, Get Outdoors Nevada Director of Programs. “We encourage the community to participate in this important discussion and learn how to support local businesses and public lands near them.”

About Nevada Outdoor Business Coalition

The Nevada Outdoor Business Coalition is an alliance of businesses, entrepreneurs, and creatives who work to create a connected and robust outdoor recreation industry in Nevada that invigorates communities and drives economic growth. We advocate for conservation policies protecting land, water, and climate and to increase awareness of outdoor recreation in Nevada. For more information, visit www.NVOBC.org or connect on Facebook or LinkedIn.

About Get Outdoors Nevada

Get Outdoors Nevada is a 501 C3 nonprofit dedicated to connecting the community to Nevada’s diverse outdoor places through education, service, and community engagement.  We strive to create a community that discovers, experiences, and connects to our state natural environments.


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